Ignacio Bonasa, President and Founder of Liderarte, stands at the forefront of a global movement in emotional intelligence and transformational learning. With a journey marked by bold reinventions and profound self-discovery, Ignacio has redefined what it means to lead with heart, depth, and purpose. Honored as the “Most Innovative Leader in Emotional Intelligence & Transformational Learning 2025” by the CToday Awards, his work transcends traditional leadership, emphasizing inner truth, emotional courage, and soulful transformation.

From Unplanned Detours to Purposeful Pathways

Ignacio’s professional journey has been anything but linear. From banking executive to real estate entrepreneur, life eventually intervened, forcing a pause that would change everything. In that stillness, he realized that no experience had been wasted; each chapter was part of a deeper calling. It was in that moment of awakening that Liderarte was born, soon followed by Resetéate (Reset Yourself)—a movement that fuses logic, emotion, and artistic expression into transformational learning experiences—and later by Dale la vuelta a la tortilla (Turn the Tables), a social movement that transforms pain into soul-nourishing energy, promoting personal, organizational, and societal change through compassion, art, and action. For Ignacio, meaning emerges not through logic, but through reflection anchored in the heart. The unexpected twists in his path ultimately became the most invaluable.

Leading from the Soul: Values in Action

At the core of Ignacio’s leadership is a set of unwavering values: authenticity, freedom, compassion, and humanism. These principles have guided even the toughest decisions, such as turning down a major international project that asked him to dilute his human-centered approach. Instead of compromise, he chose alignment. That choice sparked the birth of Organizations with Soul, a testament to his belief that leadership can be grounded in essence, not ego. While cultural nuances may shape the delivery, his foundation remains the same: leadership rooted in the soul is leadership that endures.

Redefining Recognition and Inner Fulfillment

For Ignacio, true recognition doesn’t come in the form of trophies or titles—it happens in quiet, powerful moments of impact. A single person finding peace, growth, or clarity after experiencing one of his programs means more than any public accolade. That, to him, is success. His fulfillment is nurtured through art and travel—his sources of emotional restoration and creative grounding. In reconnecting with his center, Ignacio finds the balance that allows him to give his best to others.

As fields like AI, neuroscience, and sustainability reshape learning, Ignacio is clear: innovation must never come at the cost of human connection. At Liderarte, science meets soul, and training becomes transformation. His approach blends emotion, purpose, and art with structured learning to ensure that change isn’t just understood intellectually, but felt deeply. Because, as Ignacio believes, “what isn’t felt… can’t truly be learned.”

Teaching the Skills Traditional Systems Forgot

According to Ignacio, the most promising professionals often fall into the trap of chasing success without understanding its meaning. He’s made it his mission to teach what conventional systems often overlook: how to live with clarity, well-being, and deep inner joy. The skills of the next decade, he asserts, won’t just be technical—they’ll be deeply human. Emotional courage, sensitivity, inner creativity, empathy, and above all, self-leadership grounded in love. For Ignacio, it all comes down to one word: SOUL. Because in his words: “What doesn’t touch the soul, leaves no mark.”